Pi Kare Islan Projects

Frito-Lay (May 2003)

Introduction activity of Bay-blade collectible toys, which got intense worldwide interest from children between the ages of 5-12 worldwide, in Doritos packets was organised to bring out Doritos's popular, entertaining, wacky, energetic, social and self confident personality and bring the campaign to the attention of the consumers. The activity took place in Istanbul, Ankara, Izmir, Bursa, Kayseri, Adana, Gaziantep with a team of 30 people for a month. A tournament was organised for children who obtained Bay-blade toys by purchasing Doritos Products at stands, that were set up in big shopping malls. A total of 8000 children participated in the tournament, the final of which took place in Istanbul Olivium shopping centre.